2013年2月26日星期二

When documentary encounters wedding dress (2)


"Authenticity" is just a relative concept in the field of the business wedding dress photography, it is not an absolute sense of authenticity but a kind of aesthetic sense of authenticity, that is to say, whether a work can give a person with sense of authenticity not directly depends on the fact itself but more depends on our photographing way.
Design first, then realize
Documentary style of wedding dress photography is not the creative photographing of capturing "decisive moment", but a commercial photographing mode through fully advance design, the establishment of the previous period of photographing conception and photographing project is the key to success.
Generally speaking, the previous design of the traditional style wedding dress photos has significant difference with the previous design of the documentary style wedding dress photo in the concrete treatment and emphasis point. The key lies in: the focus of the documentary style wedding dress photo is the final scene effect, to get the feeling that we want on the basis of the strict arrangement and fine design, this is the key to win the recognition of the market.

The realization in the development of commercial samples
For the technical team which are committed to the development of documentary style wedding dress photo, it is a key problem to be solved that how to make their products have a certain degree of replicability.

From the current market pattern, documentary style wedding dress photo is increasingly showing its popular potentiality. But there comes the problem, the development of samples of the wedding dress photo company, or the business photographing activities of the wedding photography company all face a problem of " bulk replicability", this will be a difficult point in the photographing practice of the  documentary wedding dress photo.

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